About Fertilum

Nordic distributor.
Fertility partner.

Fertilum is a Swedish-owned company delivering laboratory instruments with optical image capture, automated sperm detection, classification and structured reporting, alongside evidence-backed supplements to fertility clinics and couples across the Nordics. We are the exclusive distributor in Sweden, Norway, Denmark and Finland for LensHooke and MiOXSYS.

Our story

Diagnostics for everyday clinical care.

Fertilum AB was registered in 2021. The business began in 2018 as Annie Larsson's fertility consultancy, built on six years of previous work as Country Manager for international fertility clinics in Sweden. Since 2022 we are the Nordic exclusive distributor for LensHooke and MiOXSYS.

We believe male fertility diagnostics deserves the same precision and evidence base as female. Manual semen analysis varies between operators, misses oxidative stress entirely, and has not kept pace as AI has transformed the rest of laboratory medicine. Today we partner with university hospitals in Sweden, Norway, Denmark and Finland for validation and routine diagnostics - and complement the instruments with clinically formulated supplements for couples trying to conceive.

The team

The people behind Fertilum.

Annie Larsson
CEO & Founder

Annie Larsson

Annie founded Fertilum in 2018 after six years as Country Manager for international fertility clinics in Sweden - Invimed (part of Medicover) 2013–2015 and EGV 2015–2018. Previously an Antler entrepreneur in 2020, where she developed a patient app for the fertility treatment journey. Dual master's degrees in Economics from Karlstad University and ESCE International Business School in Paris.

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Rami Nihlawi
Advisor & Tech

Rami Nihlawi

Rami contributes technical advice on AI, integrations and platform development - supporting Fertilum's lab integrations with LIS/EMR systems and data workflows.

Company information

Fertilum AB.

Company name Fertilum AB
Org. number 559296-4232
Address Esbyvägen 8, 123 52 Farsta, Sweden

Want to know more or partner with us?

Contact us directly - we reply within 1–2 business days.